General lifestyle
Online vs. In‑Store: How UK Consumers Decide Where to Shop for General Lifestyle Goods
Online general lifestyle shops win on convenience, price transparency and personalised experience, while physical stores still excel in tactile engagement and instant fulfilment; the choice hinges on what the shopper values most. Why Shop Online Key Takeaways * Online stores offer 24/7 access. * Price comparison tools drive lower spend. * Data-driven